I met the owner of Dark Alliance Firearms several years ago and I immediately fell in love with their brand. The owners are amazing people who I had the pleasure of working with on two sites since we originally linked up. I’ve assisted with a few other startups of theirs but nothing like the official DAF website. It includes a full web store, custom web forms, and a kick ass image gallery that syncs with Instagram for easy content updates.
I optimized and refined tons of imagery for the web on this project. Most images required down sizing and renaming for optimal page speed and search engine optimization (seo).